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New collection: ReForm Shadowplay

Stories about objects out of view

A shadow is a moment, an image captured and then gone; a shapeshifting veil of diffused colour and texture. Combining this mysterious design story with a truly sustainable product concept featuring several practical advantages including seamless joints, ReForm Shadowplay offers a contemporary interior choice for any demanding project.

Produced on the new Infinity weave allowing for multi-level loop constructions of only 440 g/m2, Shadowplay has a great commercial potential. In this collection by Carol Appleton, the construction creates a sculptural texture influenced by the distorted shade and light. Two co-ordinating patterns, Umbra and Obscura, can be used alone or together to compose layered shadows which dance across the floor.

Shadowplay is available as carpet tiles, planks, wall-to-wall carpet and the innovative Figura shapes. Both designs come in 15 contemporary colour options carefully chosen for their ability to combine into unique compositions. Cradle to Cradle Certified®, crafted from regenerated and regenerable yarn and fitted with our patented Ecotrust backing, the collection perfectly suits any sustainable flooring project.

Online launch 8 February 2022.



  • 2 unique designs, both in 15 colours options
  • Multi-level loop construction of only 440 g/m2
  • Tiles, planks, wall-to-wall carpet and Figura
  • 48×48 cm tiles and wall-to-wall carpet: no mini- mum order
  • 96×96 cm tiles, 24×96 cm planks and Figura: from 40 m2 per size/design/colour
  • Performance areas: EN1307 standard/Class 33 – Commercial – Heavy usage
  • Cradle to Cradle Certified® and compliant with Indoor Air Comfort Gold
  • Dispatch within 2 weeks from receipt of order for 48×48 cm tiles, 24×96 cm planks and wall- to-wall carpet
  • Dispatch within 3 weeks from receipt of order for 96×96 cm tiles and Figura
  • 48-hour sample service (eco-friendly shipping option 5-7 days within Europe)

Material supporting this collection

  • See more images on com and down- load hi-res images from the image container: q5tb4jDutpYrwK5Tk9oCtTcbBf
  • Brochure (8052102)
  • Architect folder with brochure (8041085)
  • Samples (standard colours):

SA090100116 ReForm Shadowplay Umbra 16×16 hand coll.

SA090100216 ReForm Shadowplay Obscura 16×16 hand coll.

SA0901xxx48 ReForm Shadowplay 48×48 tile single samples

SA0901xxx03 ReForm Shadowplay 30×40 WT single samples